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New Home Top 5

The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 17 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

Why Am I Reading This Now? 01.13.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.

The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.

Men of God in the City of Man is a nine part series about a Narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.

Recent Notes

Gratitude

By Rusty Guinn | November 22, 2018

To our readers, to our supporters, to our engaged commenters, and to the people who have compared Epsilon Theory to drinking paint, a word: thanks.

The Power of Neg

By Ben Hunt | November 21, 2018

It’s an old chess saying: “The easiest way to defeat a gambit is to refuse it.”

But that’s just the start of a successful metagame.

Say Uncle!

By Rusty Guinn | November 21, 2018

I don’t know what the Fed should do in December. But I do know how financial media (and Donald Trump) want you to think about what they should do in December.

Hobson’s Choice

By Ben Hunt | November 20, 2018

“What do you mean you don’t make side orders of toast? You make sandwiches, don’t you?”

Bobby thinks he has lots of choices, but really he only has one.

We’re all Bobby today.

Things Fall Apart (Part 4)

By Ben Hunt | November 19, 2018

Take back your vote.
Take back your distance.
Take back your data.

How to make our way as citizens in a fallen world, with Clear Eyes and Full Hearts to make it better.

That’s Just Putting On a Nice Sweater

By Rusty Guinn | November 18, 2018

When something becomes as necessary, accepted and right-sounding as ‘process’, it can be tough to tell the difference between the Cartoon and the genuine article.

You Had A Stamp Collection?

By Ben Hunt | November 16, 2018

A quick note on no-coiners, people (like me) who have never owned Bitcoin, but have just watched from afar. We’re being played. Not to buy Bitcoin, but to obey the logic of the flock.

When That Fire Hits

By Rusty Guinn | November 15, 2018

Our brains’ responses to memes are mostly existential – fight or flight. We can’t turn off these responses. But we can train our behavior to question them.

The Sicilian Offense

By Rusty Guinn | November 14, 2018

I don’t know that any investor’s mean expectation for Amazon ought to have moved an inch. But should a poorly played metagame change investors’ probabilistic outlook? I think so.

I Know Why the Caged Bird Speaks

By Ben Hunt | November 14, 2018

In the construction of Fiat News, it’s the choice of facts and the choice of words that preserve the power to make us feel. Because that’s the only thing that really matters – how do the words make you FEEL?

Foundation and Empire

By Ben Hunt | November 12, 2018

How can US household net worth continue to outpace US economic growth if the Fed won’t play ball with easy monetary policy? History shows another way to keep the party going

The Fiat News Index

By Rusty Guinn | November 11, 2018

Common criticisms of the news media tend to focus on bias. But when it comes to learning to resist the unavoidable influence of narrative and Meme on our brains, our focus should be on how much we allow others to explain things to us. We’re working on tools to allow citizens to do exactly that.

Infrastructure Week!

By Ben Hunt | November 9, 2018

There’s a dog that didn’t bark in the midterm campaign. And its silence tells me a lot about where this country is going.

Hey, Maybe It’s the Needle

By Rusty Guinn | November 9, 2018

A good model isn’t just right. A good model has to be relevant. And in a world of abstraction and narrative, engaging in relevant ways demands much more of us.

Draft Day

By Rusty Guinn | November 7, 2018

We are wired to associate outcomes with the biggest single visible variance. This is a process-breaking flaw for general managers and portfolio managers alike.

ET In the News: Midterm Election Edition

By Rusty Guinn | November 5, 2018

A round-up of the most representative stories about the midterm elections between 9/30/2018 and 11/5/2018.

The Madame Bovary Effect

By Ben Hunt | November 4, 2018

One way or another, boredom must be eliminated. It’s as much an iron law of markets as the impact of greed and fear. And it’s just as powerful.

You Are What Your Record Says You Are

By Ben Hunt | November 3, 2018

It’s the defining quote for any performance-based social system, whether it’s football, politics, or markets. So let me ask you this: who owns your record?

Kings Unwilling

By Rusty Guinn | November 2, 2018

Humility is in short supply on Wall Street. But the humility! meme is not. Developing a process to understand the difference is important for any asset allocator.

Announcing Epsilon Theory Live

By Rusty Guinn | November 2, 2018

Ben and I are pleased to announce the launch of Epsilon Theory Live – our audio/visual supplement to the existing written Epsilon Theory content! Epsilon…