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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 17 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

Why Am I Reading This Now? 01.13.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.

The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.

Men of God in the City of Man is a nine part series about a Narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.

Recent Notes

Freedom of Speech, Rich Men of Reach

By Ben Hunt | August 23, 2023

TRIGGER WARNING:

This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.

The political entrepreneurs of your tribe are lying to you.

Narrative Derangement Syndrome

By Rusty Guinn | August 22, 2023

Awareness of narrative is a necessary tool for the politically engaged citizen.

Up to a point.

If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.

Language is a Virus: Mike Pence edition

By Ben Hunt | August 11, 2023

This is not a note about Mike Pence.

This is a note about language.

This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.

Men of God in the City of Man, Part 8: Zoonosis

By Rusty Guinn | July 17, 2023

Physical viruses sometimes jump from one species to another.

Narrative viruses sometimes jump from one culture to another.

All it takes is the right virus and a susceptible host.

Men of God in the City of Man, Pt. 7: Mutation

By Rusty Guinn | July 14, 2023

Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.

And when a narrative becomes part of our identity, it changes what we need to be true.

Men of God in the City of Man, Pt. 6: Pandemic

By Rusty Guinn | July 12, 2023

Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.

But also in its scope.

Men of God in the City of Man, Pt. 5: Epidemic

By Rusty Guinn | July 10, 2023

Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.

Our narrative virus gave these predictions fertile ground to take root.

Men of God in the City of Man, Part 4: Epimemetics

By Rusty Guinn | July 7, 2023

Every narrative is built on memes that have evolved and adapted to human culture over centuries.

But some environments change the way that those memes are expressed. The effects can be explosive.

The Launch of FiatNews.com

By Rusty Guinn | July 6, 2023

Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.

Our goal? Giving citizens the ability to know when they’re being told how to think.

Men of God in the City of Man, Part 3: Memetics

By Rusty Guinn | July 5, 2023

In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.

And the memes which govern our narrative virus are powerful.

Men of God in the City of Man, Part 2: Carriers

By Rusty Guinn | July 3, 2023

Every virus needs carriers to spread. Even a narrative virus.

We can learn a lot from what they have in common.

Men of God in the City of Man, Part 1: Virus

By Rusty Guinn | June 30, 2023

This is a story about a virus and the gain-of-function research that produced it.

It’s not what you think.

The United States of Bed Bath & Beyond

By Ben Hunt | May 16, 2023

A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano

This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.

An AI in the City of God

By Ben Hunt | April 11, 2023

The City of Man always wins.

The Visigoths always sack Rome. The Vandals always sack Hippo. Augustine always dies in the siege. Bad things always happen to good people … at scale.

Here’s how we use generative AI to flip the script.

Dark Forest: The Brutal Game of Modern Banking

By Ben Hunt | March 17, 2023

I think that the Big Banks’ collective deposit of $30 billion in uninsured accounts with First Republic is the first step in solving the Dark Forest problem of the American banking system.

AI R Us

By Ben Hunt | March 2, 2023

The scariest thing about large language model AIs isn’t their fundamental human-ness.

It’s the fundamental AI-ness of human intelligence.

Noseblind

By Rusty Guinn | March 1, 2023

The half-life of just about every major news story is one week.

Barring major new developments, practically nothing captures our attention beyond six.

So how do we stay focused on things that matter for much longer than that?

They Fought the Gyre … and the Gyre Won

By Rusty Guinn | February 15, 2023

He Gets Us gets a lot right about our world today.

But there’s something important He Gets Us didn’t get.

Metaphysics, Consciousness, Nature of Reality: a Thread from the ET Forum

By Ben Hunt | January 23, 2023

The craziest thing happens when there’s no audience, when you’re talking with other actual human beings for the right reasons … you not only have actual conversations, you not only move quickly past politics into subjects that are far more interesting and far more relevant to our actual lives than politics, but you make actual friends

“Yay, College!” Part 1: The Smiley-Face Super-Villainy of American Higher Education

By Ben Hunt | January 22, 2023

The modern American system of higher education – especially its most prominent public and private universities – is less our Superman than our Homelander, a smiley-faced faux superhero who does The Man’s dirty work in exchange for wealth, privilege and … our cheers.