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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 17 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

Why Am I Reading This Now? 01.13.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.

The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.

Men of God in the City of Man is a nine part series about a Narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.

Recent Notes

In Praise of Work

By Rusty Guinn | March 1, 2019

The problem isn’t that we derive too much of our worth and value from work. The problem is that our jobs are becoming increasingly abstracted from work. Friends: Your work is holy.

The Zeitgeist | 2.28.2019

By Rusty Guinn | February 28, 2019

Lots of Blockchain, UK house prices subdued, trade talks weigh, idol worship perilous, a rich kid buys gold and why Nintendo goes back to Pokemon.

They’re Not Even Pretending Anymore

By Ben Hunt | February 27, 2019

Now that Jay Powell’s semi-annual Congressional testimony has finished up, it’s time for a brief walk down Memory Lane.

As with everything else in our Washington clown show, nothing really changes. This has all happened before.

The Zeitgeist | 2.27.2019

By Rusty Guinn | February 27, 2019

A World Full of Elons, the unrevolutionary foldable era, the fastest strike in history and more arbitrary causal links in financial media.

The Zeitgeist | 2.26.2019

By Rusty Guinn | February 26, 2019

Markets ‘seek clarity’ on China/US trade, fire engine manufacturers, drug price hearings, and lowball hostile bids.

The Seed Delusion

By Rusty Guinn | February 26, 2019

The hobbyist farmer can afford to spread wildflower seeds to the wind and the elements. The professional farmer, on the other hand, doesn’t have this luxury. Neither do any of us as investors.

In the News | Week of 2.25.2019

By Rusty Guinn | February 25, 2019

Home improvement, midstream energy, travel and leisure, and the heart attack that wasn’t caused by energy drinks.

The Zeitgeist | 2.25.2019

By Rusty Guinn | February 25, 2019

A tariff three-fer, subsidizing orphans like it’s a bad thing, Buffett buffetted, and MMT/GND propaganda shifts into a new gear.

Pricing Power (pt. 3) – Government Collaboration

By Ben Hunt | February 24, 2019

What killing active investment management? It’s not some monster hiding behind the rabbit. No, it IS the little white bunny. It’s the Zeitgeist of capital markets transformed into a political utility, innocuous on the surface … but with killer teeth.

How do you defeat the Zeitgeist? You don’t. The smart move, in fact, is to help the killer rabbit.

But there IS another way.

The Zeitgeist | 2.22.2019

By Rusty Guinn | February 22, 2019

Highs on trade hopes, mixed on trade talks, creepy refrigerators, CRM for Main Street and Insurance Love Stories.

Gravity Sucks

By Rusty Guinn | February 22, 2019

Usually we draw attention to narratives not because we like them, but because we believe investors can’t afford to ignore them. But the intense gravity of a directionless narrative is a different matter altogether.

The Zeitgeist | 2.21.2019

By Rusty Guinn | February 21, 2019

In which we focus on struggles and changes at asset managers, Soc Gen misses the boat, and markets ‘move’, ‘inch’ and ‘advance’ on trade optimism.

The Zeitgeist | 2.20.2019

By Rusty Guinn | February 20, 2019

Pesky stock analysts, an earnings season focus on power and energy, and a late run on descriptive terms for the China Trade negotiations.

In the News | Week of 2.19.2019

By Rusty Guinn | February 19, 2019

We’ve moved on to a motley crew on the back end of earnings season, with a couple noteworthy larger names: Walmart and Berkshire Hathaway.

ET Live – 2.19.19

By Rusty Guinn | February 19, 2019

We’re back with a third edition of ET Live! On the docket for this session: MMT and the Zeitgeist that brought it to the forefront of our political and economic discussions.

The Zeitgeist | 2.19.2019

By Rusty Guinn | February 19, 2019

In which we learn about new voices in the hospital, we pile on the Fed, and we exult in stocks “edging up” on trade talk progress (I’ve forgotten what take we’re on).

C.A.F.

By Rusty Guinn | February 18, 2019

The hardest job for any financial adviser is knowing when a fiduciary mindset should guide us to take a stand, and when it should guide us to adopting flexibility. If we claim to have a process, we have to have an answer for this.

The Zeitgeist | 2.15.2019

By Rusty Guinn | February 15, 2019

Lots of ‘playing’, ditching New York, and a piece of hard-hitting analysis demonstrating that sitting at the crossroads of government and business can be personally profitable.

Duck and Cover

By Rusty Guinn | February 14, 2019

We don’t have to treat it like a cardinal sin any time an author, politician, consultant, adviser or expert tries to make us feel a certain way. Just don’t be the only one at the table who doesn’t realize what’s happening.

The Zeitgeist | 2.14.2019

By Rusty Guinn | February 14, 2019

Today’s Zeitgeist poses a riddle: what is noxious, may not be a catalyst, extends a rally and awaits cues all at the exact same time?