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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 17 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

Why Am I Reading This Now? 01.13.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.

The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.

Men of God in the City of Man is a nine part series about a Narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.

Recent Notes

Until Further Notice

By Rusty Guinn | March 31, 2020

We have been asked to discuss our views about the CARES Act. In order to facilitate future such requests, we have provided what we hope to be a helpful rubric.

The Miracle Max of MBS

By Rusty Guinn | March 30, 2020

Sometimes investors and corporate executives will beg for a miracle to bring mostly dead assets back to life. That’s OK. But we don’t have to give it to them. And we don’t have to treat their requests as news in themselves.

Once in a Lifetime

By Ben Hunt | March 29, 2020

We are led by high-functioning sociopaths, in our politics and our economy, and nowhere is this more apparent than in our war against COVID-19.

How do we protect ourselves? Not by allying with the sociopaths, but by finding our pack.

When the Story Bends

By Rusty Guinn | March 24, 2020

Saying that “America needs to reopen for business” isn’t the same thing as doing what we need to reopen America for business. Words matter, but actions matter more.

Let’s do the right things. Now.

Getting PPE to Healthcare Workers and First Responders

By Ben Hunt | March 23, 2020

This is our personal effort to help identify *need*, *sources*, and *money* for personal protective equipment distributions to healthcare workers and first responders.

Do The Right Thing

By Ben Hunt | March 19, 2020

Bailout the airlines and their rank-and-file employees? You bet.

Bailout the CEOs? Not a chance.

But that’s what we’re gonna do.

The Non-Linearity of Need, Pt. 2

By Rusty Guinn | March 19, 2020

Let’s make this Our Finest Hour. From the bottom up.

Our Escape Story

By Rusty Guinn | March 18, 2020

When people stop asking “How much worse is this going to get” and start asking “How much longer is this going to last”, things really start changing.

But we can change that, too.

Margin Call

By Rusty Guinn | March 16, 2020

Levering up a portfolio based on a model that we know cannot act as a representation of the state of the world is perilous.

Doing the same with a country is far, far worse.

Lack of Imagination

By Rusty Guinn | March 14, 2020

The structurally bullish will warn us against failure of nerve. The traders will warn us against hesitation. The structurally bearish will warn us about being unable to shift into a defensive shape. But what we should be worried about now is a lack of imagination.

The Python and the Pig

By Ben Hunt | March 13, 2020

The NYC healthcare system – one of the finest in the world – is about to be slammed beyond anything they have ever seen. ER visits and patient testing is where it begins. It moves from there through the system, ending in ICU wards. The process is like a python swallowing a pig, except this isn’t a pig. It’s a whale.

Tick-Tock

By Ben Hunt | March 12, 2020

For the first time our federal government is treating the fight against this virus like the war that it is.

Is it pathetic and sad and a corrupt betrayal of the public trust that it took this long? Absolutely.

But now here we go. And there is no country in the world that mobilizes for war more effectively than the United States.

Office Hours – 3.10.2020

By Rusty Guinn | March 9, 2020

Covid-19 is a fertile ground for narratives and missionaries of all kinds – from politicians to central banks, corporate leaders and financial media pundits. Join us as we discuss them.

The Non-Linearity of Need

By Rusty Guinn | March 9, 2020

In a potential recession, need isn’t evenly distributed. In a pandemic, that’s even more true. The time to start helping is now.

Don’t Test, Don’t Tell (10 Days Later)

By Ben Hunt | March 8, 2020

Originally published in Quillette, it’s the Epsilon Theory take on Don’t Test, Don’t Tell” – the single most incompetent, corrupt public health policy of my lifetime.

The Elton/Hootie Line

By Rusty Guinn | March 4, 2020

In 1995 we crossed a line in music.

In 2009 we crossed that line in markets.

In 2016 we crossed that line in politics.

Music charted the way back. Let’s listen to its lesson.

The Mozilo Market

By Ben Hunt | February 28, 2020

After a Countrywide earnings call in 2008, I trusted NO ONE in government or Wall Street to tell the truth about the mortgage crisis.

And that’s the way I feel about COVID-19 today.

Don’t Test, Don’t Tell

By Ben Hunt | February 27, 2020

The CDC’s Don’t Test, Don’t Tell policy came crashing down last night. So did Trump’s “buh, buh the flu” and “Yay, Containment!” narratives.

Now let’s get to work preparing for the fight to come.

Not in panic. Not in fear. But with resolve, sacrifice and righteous anger for those who would use us instrumentally for their own political ends.

Clear eyes. Full hearts. Can’t lose.

Covid-19 Cargo Cults

By Rusty Guinn | February 27, 2020

Quantitative analysis is all well and good, but when someone starts peddling you charts or measures when you KNOW that the underlying data is unknowable, you are dealing with a cargo cultist. When it comes to Covid-19, nobody has time for that.

As of February 27, even after a 10% drawdown, we believe the narrative about Covid-19 is complacent.

Join Us. No, Really.

By Rusty Guinn | February 25, 2020

Second Foundation Partners is looking for a new member of the team to help us spearhead the development of technologies for narrative analysis.