Our mediated cultural transition from sadness to generalized anger to focused anger at specific people and institutions of the Other Party is an entirely intentional effort by Big Politics, Big Tech and Big Media.
This is the Great Ravine, and it’s all going to get much worse before it gets any better.
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
The thing about the Common Knowledge Game is that once it breaks, you can’t put it back together again. It’s over, people. This only gets worse. You can’t “reassure” voters and donors after we all saw what we all saw. pic.twitter.com/fAG8ARAASQ
— Ben Hunt (@EpsilonTheory) June 30, 2024
California's new $20 min wage law exempts restaurants that bake and sell bread, where bread is defined to exclude bagels and croissants. Only benefits Panera. Newsom mega-donor owns >24 Paneras. Newsom says "part of legislative sausage-making". https://t.co/8xvHPQQ3CD
— Ben Hunt (@EpsilonTheory) February 28, 2024
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Palate cleanser ...
The McGee Applied Research Center for Narrative Studies is up and running at Vanderbilt, thanks to a $5m gift from Epsilon Theory pack members!
Already doing some really cool work on the TV News Archive at Vandy!https://t.co/0DMryw49uR
— Ben Hunt (@EpsilonTheory) February 26, 2024
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
CNN just described the people attending the political ceremony marking Gen Qasem Soleimani’s death as “pilgrims”.
I understand why the theo-fascist generals running Iran use this loaded language. I don’t understand why CNN copies them.
— Ben Hunt (@EpsilonTheory) January 3, 2024
There has been a lot of concern about how the regulation of ChatGPT and LLMs will play out
In our latest episode of Breaking News, I asked @EpsilonTheory if it is warranted.
He reminded me that the ship isn't turning around at this point.
Full episode:https://t.co/f6VjaABCOA pic.twitter.com/0JY2s1wvIn
— Jack Forehand (@practicalquant) December 18, 2023
The most important and informative thread you will read this week. Promise. https://t.co/gLRXPLmy3l
— Ben Hunt (@EpsilonTheory) November 16, 2023
I think what many Americans are missing is that Hamas has been fighting a Total War with Israel for decades, and since Oct. 7 Israel is fighting a Total War back. There are no ceasefires and no negotiations in Total War, just an existential fight to the end.
Full episode below. pic.twitter.com/rufC4bn64z
— Ben Hunt (@EpsilonTheory) November 11, 2023
A fantastic conversation with @howardlindzon!
This is the Great Unmooring, and we are entering the Great Ravine. https://t.co/nPE5kEhDW9
— Ben Hunt (@EpsilonTheory) November 5, 2023
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
Would be poetic if the SDNY prosecuted this murder. pic.twitter.com/gZOgvyE1qL
— Ben Hunt (@EpsilonTheory) November 3, 2023
Man, those internal Michigan polls must be brutal. https://t.co/GsuIgydRZq
— Ben Hunt (@EpsilonTheory) November 2, 2023
If you don’t see that there is an intentional effort by China and Russia to astroturf pro-Palestine protests in the West, you’re just not paying attention. https://t.co/NtajhkPPeW
— Ben Hunt (@EpsilonTheory) October 31, 2023
What’s happening right now in the art world is also exactly what’s happening in the Democratic Party. And what already happened in the Republican Party. These are schisms that cannot be fixed. https://t.co/xS1CWTrtzI
— Ben Hunt (@EpsilonTheory) October 28, 2023
Recent major media stories that feel to us like they’re part of a larger narrative campaign.
With nominal US growth of 8%+ after the fastest, severest rate hike program ever ... if you don't see that the Fed's monetary policy models are completely broken, then you're just not paying attention.https://t.co/AaImC021a1
— Ben Hunt (@EpsilonTheory) October 26, 2023
The widening gyre is political polarization, presided over by the Beast of Big Politics, Big Tech and Big Media.
Why can’t we see the Beast? Because common knowledge.
Because everyone knows that everyone knows that the enemy of America is not the Beast of the widening gyre, but the Other Party.
Polarization often isn’t an accident. It is the result of intentional narrative construction – constructions designed to make us believe that we are sane and unfairly judged, and that our opponents are insane and hypocritical.
Understanding how to recognize and respond to these constructions in the wild is now an indispensable skill of the citizen.
The outcomes of NFL games are inordinately influenced by officials relative to other sports. This is not new. The narrative environment faced by the NFL in 2021, however, IS new.
I’m not sure they’re ready for it.
When a famous person shakes his or her finger at you, they’re not telling you a fact.
They’re telling you how to think about a fact.
Called It - Election Edition
Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Recent Notes
Inflation in the Twenty-First Century: Unintended Consequences
“My house in California sits within a short walk of the Hayward fault. Most of the time nothing happens, but occasionally we are jolted awake by an earthquake.”
New ET contributor Kevin Coldiron on the tectonic plates that are driving inflation (and its consequences) today!
Men of God in the City of Man, Part 2: Carriers
Every virus needs carriers to spread. Even a narrative virus.
We can learn a lot from what they have in common.
Men of God in the City of Man, Part 1: Virus
This is a story about a virus and the gain-of-function research that produced it.
It’s not what you think.
Freedom of Speech, Rich Men of Reach
TRIGGER WARNING:
This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.
The political entrepreneurs of your tribe are lying to you.
Narrative Derangement Syndrome
Awareness of narrative is a necessary tool for the politically engaged citizen.
Up to a point.
If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.
Language is a Virus: Mike Pence edition
This is not a note about Mike Pence.
This is a note about language.
This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.
How To Live Forever: The Future Is Shaped By The Art We Make
A beautiful note by musician/composer Scott Bradlee, of Postmodern Jukebox fame, on the permanence and power of art.
Mythology IS the song.
What will your verse be?
The Economic Perception Model
Recession – like beauty – is in the eye of the beholder. Unlike beauty, though, our economic perceptions are far more likely to fall into the self-imposed traps of cynicism and nihilism.
Hagakure: The Secret Wisdom of the Samurai
This is the Way.
Not just for the samurai but for the trader.
Men of God in the City of Man, Part 8: Zoonosis
Physical viruses sometimes jump from one species to another.
Narrative viruses sometimes jump from one culture to another.
All it takes is the right virus and a susceptible host.
Men of God in the City of Man, Pt. 7: Mutation
Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.
And when a narrative becomes part of our identity, it changes what we need to be true.
Men of God in the City of Man, Pt. 6: Pandemic
Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.
But also in its scope.
Root, Root, Root For Our Home Team
“I can’t find Dad.”
In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.
Men of God in the City of Man, Pt. 5: Epidemic
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our narrative virus gave these predictions fertile ground to take root.
Men of God in the City of Man, Part 4: Epimemetics
Every narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
The Launch of FiatNews.com
Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.
Our goal? Giving citizens the ability to know when they’re being told how to think.
Fostering Reality in an Unreal World
ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!
Men of God in the City of Man, Part 3: Memetics
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Derivative Hoops
A synthetic basketball lasted only one year (2007-2008) in the NBA.
But Synthetic Basketball? Oh, that’s here to stay.
When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)
The best speaker at Epsilon Connect 2023 was my Uber driver.
Buckle up, honeys.