I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a replacement is not a stable system that is possible as a replacement.
The Trump administration has flipped between a half dozen distinct narratives telling us what these tariffs are really about.
Why? Because they needed to wrap the truth in a better story. Time to go Narrative Shopping.
This is an exclusive subscriber-only preview of the first six chapters of Rusty Guinn’s upcoming book Outsourcing Consciousness: How Social Networks are Making Us Lose Our Minds. The book explores how evolution, polarization, and technology are slowly transforming humanity into a hive mind - and what we can and can't do about it.
Outsourcing Consciousness
The Long Now
The Long Now is everything we pull into the present from our future selves and our children. We are told that the economic stimulus and the political fear of the Long Now are costless, when in fact they cost us … everything.
Tick-tock.
Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.
Men of God in the City of Man
Things Fall Apart
Amid the Widening Gyre of politics and the black hole of financial markets, the only anchor is us, together, walking with Clear Eyes and Full Hearts. Experience Ben's original 4-part series.
Outsourcing Consciousness
The Long Now
Men of God in a City of Man
Things Fall Apart
Recent Notes
Non-Linguistic Inflation Framing in the Wall Street Journal
We do a lot of work here to understand how the media frames issues linguistically, but we haven’t done much to see how that carries over in graphical narrative representations. Would the same patterns we see in the WSJ’s words be represented in the WSJ’s pictures?
Oh yes.
“Yay, College!”
Every once in a very great while, the direct beneficiaries of a yay-something narrative construction overplay their hand so egregiously, embarrass themselves so publicly, reveal their mediocrity so clearly, that the Common Knowledge propping up the yay-something narrative collapses.
This is the breaking of “Yay, College!”.
I Got You Fam
Last week, Jay Powell told you that the Fed intends to cut interest rates next year, not because they must, but because they can.
But inflation is a bird that always comes home to roost. And when it does, we will look back at Powell’s Christmas 2023 “I got you fam” pivot as a BFD in the Great Unmooring.
The Changing Narrative of Women on Wall Street
Sure, you can do it. But you shouldn’t.
This used to be our common knowledge about risk-taking men on Wall Street. Today it’s our common knowledge about women.
And we are all paying a heavy price for that.
Pain, Political Vibes, and Being a Bat
The core problem for Team Blue isn’t the candidate, it’s the team. Specifically, it’s the very online population of Team Blue journalists, academics and political operatives and their pseudo-religious, dogmatic urge to explain why aggregate economic statistics are more meaningful than lived experience.
Argentina Leaps
The election of Javier Milei as Argentina’s president is a classic Great Unmooring event. Don’t get me wrong – I am totally rooting for the guy and I am not saying this is a Bad Thing TM. In fact, I think Milei is absolutely right to take a flamethrower to the Argentine central bank and entrenched public sector. But it is a profound unmooring all the same, not just for Argentina but for the world.
Fiat News in the Fog of War
The obligation of the news media when major events are unfolding should be to act with more discretion and care, not less.
They failed at this most critical task this week. Utterly.
Freedom of Speech, Rich Men of Reach
TRIGGER WARNING:
This note will make many readers anxious and angry, because you have been told by the political entrepreneurs of your tribe that neither Oliver Anthony nor Greta Thunberg is ‘political’ at all, and that anyone who says otherwise is a bad person.
The political entrepreneurs of your tribe are lying to you.
Narrative Derangement Syndrome
Awareness of narrative is a necessary tool for the politically engaged citizen.
Up to a point.
If obliviousness to narrative is the easiest way to shut off our brains, narrative derangement syndrome is a close second. The citizen must be vigilant against both.
Language is a Virus: Mike Pence edition
This is not a note about Mike Pence.
This is a note about language.
This is a note about how viral words of *therapy* have infected blue tribe brains and viral words of *war and conflict* have infected red tribe brains, words that change the way we see the world and speak to the world. Words that change the way we THINK.
Men of God in the City of Man, Part 8: Zoonosis
Physical viruses sometimes jump from one species to another.
Narrative viruses sometimes jump from one culture to another.
All it takes is the right virus and a susceptible host.
Men of God in the City of Man, Pt. 7: Mutation
Narrative viruses are not immune to events in reality world – especially when we have made those narratives part of our identity.
And when a narrative becomes part of our identity, it changes what we need to be true.
Men of God in the City of Man, Pt. 6: Pandemic
Surprising outcomes in reality world that seem to confirm a narrative often produce explosive growth in its scale.
But also in its scope.
Men of God in the City of Man, Pt. 5: Epidemic
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our narrative virus gave these predictions fertile ground to take root.
Men of God in the City of Man, Part 4: Epimemetics
Every narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
The Launch of FiatNews.com
Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.
Our goal? Giving citizens the ability to know when they’re being told how to think.
Men of God in the City of Man, Part 3: Memetics
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Men of God in the City of Man, Part 2: Carriers
Every virus needs carriers to spread. Even a narrative virus.
We can learn a lot from what they have in common.
Men of God in the City of Man, Part 1: Virus
This is a story about a virus and the gain-of-function research that produced it.
It’s not what you think.
The United States of Bed Bath & Beyond
A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano
This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.