New Home Top 5

I, Nazgûl

By Rusty Guinn | 10 Comments

Being clear-eyed and full-hearted doesn’t mean being passive, weak, or silent.

It means resisting every effort to supplant our autonomy of mind with symbols of identity, no matter the source.

Apocalypse Always

By Rusty Guinn | 10 Comments

Extreme language during election season isn’t anything new.

But this time it really is different. Our response must be different, too.

Donald Trump and the Common Knowledge Game

By Ben Hunt | 34 Comments

The question is not whether Trump will accept the election result if he loses. He won’t.

The question is whether a Missionary with actual power will join him.

Virtue Signaling, or … Why Clinton is in Trouble

By Ben Hunt | 19 Comments

Don’t get me wrong. I’m thoroughly despondent about the calcification, mendacity, and venal corruption that I think four years of Clinton™ will impose. Trump, on the other hand … I think he breaks us. Maybe he already has. He breaks us because he transforms every game we play as a country — from our domestic social games to our international security games — from a Coordination Game to a Competition Game.

Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

The Zeitgeist – 5.21.2019

By Ben Hunt | May 21, 2019

“According to the Aspen Institute, close to 6 in 10 working-age Americans do not have a retirement account. Sadly, the Aspen Institute also warns that things are likely to get worse due to the changing nature of work.”

The American worker is the proverbial boiled frog. Or Milton from Office Space. Same thing.

The Zeitgeist – 5.20.2019

By Ben Hunt | May 20, 2019

The best part of Robert Smith’s pledge to repay student loans? The pressure this puts on other billionaires when they get an invite from alma mater.

Then again, most billionaires are high-functioning sociopaths, so they truly believe that their words and moving speeches are reward enough for graduates. 

The ET Election Index – April 2019

By Rusty Guinn | May 20, 2019

Today we introduce the Epsilon Theory Election Index, a service intended to help you spot when you are being told how to think about the upcoming election, and to help you make up your own damn mind about it.

In this edition we introduce the key terms of our analysis and show you how the early days of the Democratic primary season are playing out.

In short? Whatever polls are saying, the narrative from the media appears to be that progressive is in, and Biden ain’t it.

A Clear Eyes / Full Hearts Story

By Rusty Guinn | May 19, 2019

I like to think that we do a good job responding to our readers’ questions. If we have a weak spot, however, I know where…

The Weekend Zeitgeist – 5.18.2019

By Rusty Guinn | May 18, 2019

It’s the Weekend Zeitgeist! In which anti-Semitism raises its ugly head (again), the iconoclasm debate joins the fray (again), we stress about the gig economy, observe a campaign that doesn’t fit the narrative, explain away funeral cost increases and finally – finally! – hear the true story of…sky penis?

The Zeitgeist – 5.17.2019

By Ben Hunt | May 17, 2019

That’s a live shot of me today, reading an important and useful paper by a Fed economist. Seriously.

Also, a Mr. Wonderful bot, and Bill de Blasio winning those Midwestern hearts and minds one camo-wearing diner patron at a time.

The Zeitgeist – 5.16.2019

By Rusty Guinn | May 16, 2019

It’s the Thursday Zeitgeist, from sporadic United Wi-fi, high in the air above all of you. Today is about bank cartoons, the warm afterglow of an industry conference that ‘really shook things up’, the drumbeats of value, a reminder to ask ‘why am I reading this NOW’ and some trade war trading advice we can (mostly) get behind.

The Zeitgeist – 5.15.2019

By Ben Hunt | May 15, 2019

Preparing today’s Zeitgeist, I couldn’t stop staring at this picture of Larry Kudlow.

There’s a famous body of work on how serving as President ages you in office, and I’ve got some examples of that here in the note.

My strong sense of the Trump White House is that The Donald will look exactly the same when he leaves as when he entered. It’s the people working for him that age in dog years.

The Zeitgeist – 5.14.2019

By Ben Hunt | May 14, 2019

I’m old enough to remember the Asian financial crisis of 1997, and what happened to the Vietnams of the world the last time we had a shock currency devaluation.

I’m old enough to remember Q4 2015, and what happened to the Vietnams of the world the last time China started threatening a currency devaluation.

It was Barzini all along.

Office Hours – 5.14.2019

By Rusty Guinn | May 14, 2019

Ben and Rusty discuss games of chicken and multi-level games, and where we think the previously complacent trade and tariffs narrative has gone in early May.

The Zeitgeist – 5.13.2019

By Ben Hunt | May 13, 2019

Cheer up, farmers! Sure, you f’d up by trusting our current frat house leadership, but I’m sure that the crack team at USDA has a great plan in the works to buy up all your soybeans and corn and give it away to the poors.

Will that work?

Hey, it’s gotta work better than the truth.

The Weekend Zeitgeist – 5.11.2019

By Rusty Guinn | May 11, 2019

It’s the Weekend Zeitgeist, where we leave the world of finance for a day, in which high costs of credit and criminal justice remain top-of-mind concerns, Bulgaria stems the tide of its brain-drain, Reuters publishes straight opinions as news, Stephen Moore goes on Glassdoor, and we all succumb to the collective solipsism of nostalgic reverie.

The Zeitgeist – 5.10.2019

By Rusty Guinn | May 10, 2019

It’s the Friday Zeitgeist! In which we explore new ecological niches, dust off our not-so-dusty trade war battle plans, announce the latest winner of “Who’s Going to Blame Risk Parity First”, and talk fairness and Fair Isaac.

What Country Friends Is This?

By Rusty Guinn | May 9, 2019

Hyper-awareness of narrative, memes and cartoons can become paralyzing. Once we see them, we see them everywhere. But much of that paralysis comes because the demands of Clear Eyes are less than the demands of Full Hearts. And it’s the latter – identity – that truly matters.

The Zeitgeist – 5.9.2019

By Ben Hunt | May 9, 2019

Process stories (what’s happening behind the scenes at the campaign / the White House / the locker room / the negotiations) are the original Fiat News. They are designed to make you angry and further the aims of whoever sourced the “news”.

Who benefits from making you angry at China and their “reneging” on a deal that never existed in the first place?

Oceania has always been at war with Eastasia. Or was it Eurasia? I don’t seem to remember so well these days.

The Zeitgeist – 5.8.2019

By Rusty Guinn | May 8, 2019

It’s the Wednesday Zeitgeist, in which we get the updated odds on the China Trade War, the updated ways to play the odds on the China Trade War, two quasi-sovereign oil & gas operators’ investments in blockchain-as-a-service, financialization again, and a reminder that what is dead may never die.

The Zeitgeist – 5.7.2019

By Ben Hunt | May 7, 2019

Ever wonder why you don’t ever get hit with a year-end taxable gain from ETFs like you do with mutual funds? They use a legal (for now) pseudo-wash trade with in-kind redemptions.

Now Vanguard is doing the same thing with their mutual funds. And get this … they’ve filed a patent on this.

So amazing that I’m not even mad.

Wage Growth, Groucho Marx Edition

By Ben Hunt | May 7, 2019

Wage stagnation in 2016 was actually much worse than you were told. Did this make a difference in the Midwestern states that swung the election, in that actual labor conditions were worse than everyone thought they were? I think yes.

Wage growth in 2018 was actually much better than you were told. Did this make a difference in the current Fed/Wall Street/White House narrative that inflation is dead and the easy money punchbowl can be maintained without consequence? I think yes.

For a few days, we’re making this ET Professional note available to everyone to review. We think the ET Pro service is something that every portfolio allocation, wealth management and active investment team can find useful, particularly for risk management.

The Zeitgeist – 5.6.2019

By Ben Hunt | May 6, 2019

If you’re buying or selling the market because the China deal is on or because the China deal is off, you’re no different from everyone who had a ticket at the Derby. Good luck with that.

Also, what do Warren Buffett and Dune’s Leto Atreides have in common? They both get transformed into near-immortal creatures. I suppose a Cartoon cut-out is more attractive than a sandworm.

The Weekend Zeitgeist – 5.4.2019

By Rusty Guinn | May 4, 2019

It’s the Weekend Zeitgeist, in which we consider a going-forward rule for infrastructure editorials, a different kind of Valley Girl, an emerging Get Out of Dodge narrative, and SEO as a service.