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I, Nazgûl

By Rusty Guinn | 10 Comments

Being clear-eyed and full-hearted doesn’t mean being passive, weak, or silent.

It means resisting every effort to supplant our autonomy of mind with symbols of identity, no matter the source.

Apocalypse Always

By Rusty Guinn | 10 Comments

Extreme language during election season isn’t anything new.

But this time it really is different. Our response must be different, too.

Donald Trump and the Common Knowledge Game

By Ben Hunt | 34 Comments

The question is not whether Trump will accept the election result if he loses. He won’t.

The question is whether a Missionary with actual power will join him.

Virtue Signaling, or … Why Clinton is in Trouble

By Ben Hunt | 19 Comments

Don’t get me wrong. I’m thoroughly despondent about the calcification, mendacity, and venal corruption that I think four years of Clinton™ will impose. Trump, on the other hand … I think he breaks us. Maybe he already has. He breaks us because he transforms every game we play as a country — from our domestic social games to our international security games — from a Coordination Game to a Competition Game.

Men of God in the City of Man is a nine part series about a narrative virus that infected the charismatic and Pentecostal churches in the United States. It isn't a story about Christian Nationalism. It isn't a story about January 6th. It isn't a story about why people voted for Trump. It is a story about a story. It is a story about the language that created a self-sustaining movement defined by its unwavering belief in a fundamentally corrupt electoral system.

Recent Notes

Office Hours – 7.9.2019

By Rusty Guinn | July 9, 2019

It’s the July 9th Office Hours, where we dive into all things Libra, Facebook and get an update on market narratives.

Raking it in

By Rusty Guinn | July 8, 2019

A few months ago, we noted how important it had become for public figures and corporations to control their own Cartoon, lest someone control it for them. Well, now that advice has itself become the narrative. Don’t say you weren’t warned.

The Spanish Prisoner

By Ben Hunt | July 7, 2019

Mark Zuckerberg is not The Spanish Prisoner. He’s the guy running the con.

Libra, the cryptocoin promoted by Facebook, is a classic Spanish Prisoner con. This is how the State and the Oligarchy co-opt crypto. Not with the heel of a jackboot. But with the glamour of convenience and narrative.

ET Pack Gathering #1 – Northeast US

By Rusty Guinn | July 3, 2019

It’s the Pack Gathering, a small conclave of like-minded people interested in talking ideas and enjoying good, genuine company.

The first event will take place in our headquarters town of Fairfield, Connecticut. New England and Mid-Atlantic, this is your event.

Here We Go Again

By Ben Hunt | July 2, 2019

“You just recently hours ago met with the Chinese president, Xi Jinping,” Carlson said. “Are you closer, do you think after that meeting, to a trade deal?”

“I think so,” Trump replied. “We had a very good meeting. He wants to make a deal. I want to make a deal. Very big deal, probably, I guess you’d say the largest deal ever made of any kind, not only trade.”

He just can’t help himself. And neither can we.

Life in the Gyre

By Rusty Guinn | July 2, 2019

I was mad, and I was going to write an article about what had made me mad.

Except I was wrong. And the truth about what is happening in media should be much more concerning. It is seductive in ways that will make it difficult to resist for anyone who hasn’t decided to pay attention to those who would tell us what the crowd thinks the crowd thinks.

The Solution To The Fintech IPO Shortage

By Rusty Guinn | July 1, 2019

There’s a narrative that exists in Fintech that isn’t really present in most other early stage technology businesses. It defines why they’re different, who succeeds and who fails at getting to a liquidity event and a long-term growth trajectory.

ET Election Index: The First Debate, Part 2

By Rusty Guinn | June 28, 2019

In which we call the Prime Minister of New Zealand, see emerging narratives about identity everywhere, leave issues and policies behind, and are told that the torch is being passed from old, heterosexual white men.

Narrative Means Never Having to Say You’re Sorry

By Rusty Guinn | June 27, 2019

Missionary activity isn’t always intended to mislead. But when it is, it is almost always aided by another sociopathic tendency – the complete unwillingness to admit error. What’s worse – we are practically designed to empower it.

ET Election Index: The First Debate

By Rusty Guinn | June 27, 2019

We discuss the narratives emerging in media from the first debate, from eye rolls to Spanish lessons, and from an economy that “doesn’t work for everyone” to language of equality and human rights.

Pirate Bay

By Ben Hunt | June 25, 2019

This is a flat-out damning article about Amazon, relating example after example of how the company screws over legitimate authors on their industry-dominating online bookstore by allowing (if not encouraging) counterfeit publications.

So why does it seem like I am being told how to FEEL about Amazon in this article? Why am I reading this NOW?

We Didn’t Say it WASN’T a Press Release

By Rusty Guinn | June 24, 2019

It isn’t just that cannabis always seems to make the top of the Zeitgeist. It’s why – and sometimes the answer is, “Because people are paying for it to be at the top.”

The ANDs of Asylum

By Rusty Guinn | June 23, 2019

In the midst of a complicated issue, an article from a small regional outlet manages to remind us of the power of AND in storytelling and connecting the understanding of those across the Widening Gyre.

Zeitgeist Narrative Map – Week of June 16 in Review

By Rusty Guinn | June 22, 2019

This is our graph of the narrative structure of the last full week in financial markets news.

The Half-Happy Horror

By Rusty Guinn | June 21, 2019

The Half-Happy Horror is the realization that pursuit of multiple objectives can end up with a baby split in two.

At best we give lip service to secondary or tertiary goals, all as part of some cartoon we’ve constructed about our “process”.

Yes, optimization is a scourge, and it hits every aspect of modern life. It hits the professional investor hardest of all.

A Modern Vocational Curriculum

By Rusty Guinn | June 20, 2019

So if you COULD prepare most Americans for their jobs and lives in less than a year, how WOULD you? Well, we took a shot at answering just that, and I’m sure you’ll all agree completely and wholeheartedly with our conclusions.

That Time I Bought Blockbuster Debt

By Ben Hunt | June 20, 2019

Management is not lying to you. It’s probably a really good turn-around plan. It could probably work out fine … IF they are given enough time. But they won’t be. Particularly when it’s the second turn-around plan.

Secularly declining companies ALWAYS run out of time.

It was one of the most expensive lessons of my investing career. And worth every penny.

Democracy Dies with Dancing

By Rusty Guinn | June 18, 2019

There’s a critical, indispensable feature of a free nation we call a free press. And then there’s the Meme of free press!. The latter is a pure narrative construction, and a thing well supplied in the DC market.

Office Hours – 6.18.2019

By Rusty Guinn | June 18, 2019

Join us here at 2PM Eastern today for the latest edition of Office Hours. Today’s edition is all about the grotesque charades and cartoons being used to cynically manipulate narratives. Not one to miss.

After All, We Are Not Communists

By Ben Hunt | June 18, 2019

It’s all been leading up to this.

We’re sharing the summary results of our core investment research project with The Narrative Machine.

If you’ve ever wondered, “Gosh, how DO you apply these cool narrative maps to an actual investment strategy?” … well, here’s your answer.