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Crashing the Car of Pax Americana

By Ben Hunt | 2 Comments

I am desperately opposed to crashing the Pax Americana car, Annie Hall style, because the America First system that this Administration wants as a replacement is not a stable system that is possible as a replacement.

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Why Am I Reading This Now? 03.24.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.17.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.10.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.13.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



In Praise of Bitcoin

By Ben Hunt | 62 Comments

What made Bitcoin special is nearly lost, and what remains is a false and constructed Narrative that exists in service to Wall Street and Washington rather than in resistance.

The Bitcoin narrative must be renewed. And that will change everything.

Recent Notes

The Narrative Giveth and The Narrative Taketh Away

By Ben Hunt

The growing strength and coherence of Narrative Machine visualizations show the creation of powerful common knowledge around inflation, where everyone knows that everyone knows that inflation is rearing its very ugly head.

Notes from the Diamond #2: Until the Truth Comes Out

By David Salem

Part 2 of a multi-part series that seeks to enhance readers’ deployment of both human and financial capital through the exploration of parallels between money management and professional baseball.

Gell-Mann Amnesia

By Ben Hunt

“Briefly stated, the Gell-Mann Amnesia effect is as follows. You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward—reversing cause and effect. I call these the “wet streets cause rain” stories. Paper’s full of them.

In any case, you read with exasperation or amusement the multiple errors in a story, and then turn the page to national or international affairs, and read as if the rest of the newspaper was somehow more accurate about Palestine than the baloney you just read. You turn the page, and forget what you know.”

Et in Arcadia ego

By Rusty Guinn

Your time horizon is not infinite. Your institution’s time horizon is not infinite.

Punting and the Tyranny of Risk Memes

By Rusty Guinn

The purpose of Meme and narrative is getting us to sit down and shut up. In the investment committee room, no kind of meme does this more effectively – and more counterproductively, than the risk meme.

How to Lose the Game of You

By Ben Hunt

Your autonomy of mind and spirit cannot be taken away by the State, the Oligarchy or the Mob. But you can give it away. Don’t.

The Italian Job

By Ben Hunt

I wrote “Finest Worksong” in September, 2014 (reprinted below). Here’s the money quote:  At some point in the not so distant future there will be…

Mailbag: Deadly. Holy. Rough. Immediate.

By Rusty Guinn

Responding to a reader query about the relationship between risk and return, and whether its theoretical foundation is still solid.

The Red King Is Us

By Ben Hunt

A cat may look on a king, ye know! — Proverbs and Epigrams of John Heywood (1562) Ben’s note: I wrote The Red King in…

Why Am I Reading This NOW?

By Ben Hunt

On October 4, 2018, Bloomberg BusinessWeek published a story claiming that Chinese hackers were able to “infiltrate America’s top companies” by planting a spy microchip…

Surprisingly Geometric

By Rusty Guinn

Whenever something is surprisingly geometric, it’s probably a good idea to take a step back and ask why. And even when we find some supporting truths, it’s a good idea to keep asking.

The Power of ‘AND’, and the Walmartization of Advice

By Rusty Guinn

Behold, the Walmartization of Advice. It will lead to better outcomes for many investors. AND it will lead to worse outcomes for some.

We are Second Foundation Partners

By Ben Hunt

Epsilon Theory began in the spring of 2013 as a series of emails I wrote to myself and a few colleagues, trying to make sense…

Clear Eyes, Full Hearts, Can’t Lose

By Ben Hunt

What to DO when Things Fall Apart. How to make your way in a fallen world, where the electorate is polarized, the market is monolithic, and everyone seems to have lost their damn minds.

It’s not an Answer. It’s a Process.

From Thugs to Douche Bros: the Evolution of the Surveillance State

By Ben Hunt

The Russians managed their surveillance state with banal thugs. We’re building our own surveillance state in America and throughout the West, managed not by thugs but by our own version of banal evil – the douche bro.

A Game of You

By Ben Hunt

We’ve reached a new height (depth, really) of what I call “mirror engagement” on social media. If you don’t see yourself in the Missionary you follow, you get mad. How dare you not reflect my views!

The cat isn't dead OR alive. It's dead AND alive.

Schrödinger’s Senate Hearing

By Ben Hunt

Most people confuse Schrödinger’s Cat with the Observer Effect. It’s a lot weirder and more important than that. In the Widening Gyre of our political dialogue, it is a powerful illustration of we live in completely different realities.

Yazstremski waits for the bounce.

Notes from the Diamond #1: Always Something New to Learn

By David Salem

Part 1 of a multi-part series that seeks to enhance readers’ deployment of both human and financial capital through the exploration of parallels between money management and professional baseball.

Stephen Fry and Mark Rylance engaging in Immediate Theatre

Deadly. Holy. Rough. Immediate.

By Rusty Guinn

It’s hard to be larger than life in a smaller than life world. It’s hard to be authentic in your art without being artificial. Good theatre does just that. We’re hoping to do the same in Epsilon Theory.

Donald Trump Pointing at You

Missionary Body Language

By Ben Hunt

Google “[name] + finger pointing”. Odds are, there are several shots of that politician shaking his or her finger at you, admonishing you with body language to LISTEN UP, BUB. Because that’s what a Missionary does to create Common Knowledge.

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Why Am I Reading This Now? 03.24.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 03.17.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.