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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 15 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.09.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



In Praise of Bitcoin

By Ben Hunt | 62 Comments

What made Bitcoin special is nearly lost, and what remains is a false and constructed Narrative that exists in service to Wall Street and Washington rather than in resistance.

The Bitcoin narrative must be renewed. And that will change everything.

Recent Notes

Going Gray

By Ben Hunt

Huawei Founder Says U.S. Won’t Disrupt Business As Analysts Warn Of Sales Slowdown [Forbes]

Narrator: The cause-and-effect was, in fact, that simple

By Ben Hunt

The Fed Is Likely to Make an ‘Insurance’ Rate Cut [Bloomberg]

The Zeitgeist – 5.22.2019

By Ben Hunt

Retirement plan menus are ground zero for what is delightfully referred to as “choice architecture” … steering and Nudging you into making the “right” choice.

Ad men understand choice architecture. So do mob bosses. It’s all about creating a Hobson’s Choice … a choice that’s no choice at all.

It’s not a Wheel. It’s a Carousel.

The Zeitgeist – 5.21.2019

By Ben Hunt

“According to the Aspen Institute, close to 6 in 10 working-age Americans do not have a retirement account. Sadly, the Aspen Institute also warns that things are likely to get worse due to the changing nature of work.”

The American worker is the proverbial boiled frog. Or Milton from Office Space. Same thing.

The Zeitgeist – 5.20.2019

By Ben Hunt

The best part of Robert Smith’s pledge to repay student loans? The pressure this puts on other billionaires when they get an invite from alma mater.

Then again, most billionaires are high-functioning sociopaths, so they truly believe that their words and moving speeches are reward enough for graduates. 

The ET Election Index – April 2019

By Rusty Guinn

Today we introduce the Epsilon Theory Election Index, a service intended to help you spot when you are being told how to think about the upcoming election, and to help you make up your own damn mind about it.

In this edition we introduce the key terms of our analysis and show you how the early days of the Democratic primary season are playing out.

In short? Whatever polls are saying, the narrative from the media appears to be that progressive is in, and Biden ain’t it.

A Clear Eyes / Full Hearts Story

By Rusty Guinn

I like to think that we do a good job responding to our readers’ questions. If we have a weak spot, however, I know where…

The Weekend Zeitgeist – 5.18.2019

By Rusty Guinn

It’s the Weekend Zeitgeist! In which anti-Semitism raises its ugly head (again), the iconoclasm debate joins the fray (again), we stress about the gig economy, observe a campaign that doesn’t fit the narrative, explain away funeral cost increases and finally – finally! – hear the true story of…sky penis?

The Life Aquatic

By Demonetized

New from ET contributor Demonetized … how do you handle a counterparty that has engineered a Heads I Win, Tails You Lose investment?

You must be able to hurt your counterparty for realz. No matter what the docs say.

Or in the immortal words of Steve Zissou, “What about my dynamite?”

The Zeitgeist – 5.17.2019

By Ben Hunt

That’s a live shot of me today, reading an important and useful paper by a Fed economist. Seriously.

Also, a Mr. Wonderful bot, and Bill de Blasio winning those Midwestern hearts and minds one camo-wearing diner patron at a time.

The Zeitgeist – 5.16.2019

By Rusty Guinn

It’s the Thursday Zeitgeist, from sporadic United Wi-fi, high in the air above all of you. Today is about bank cartoons, the warm afterglow of an industry conference that ‘really shook things up’, the drumbeats of value, a reminder to ask ‘why am I reading this NOW’ and some trade war trading advice we can (mostly) get behind.

The Zeitgeist – 5.15.2019

By Ben Hunt

Preparing today’s Zeitgeist, I couldn’t stop staring at this picture of Larry Kudlow.

There’s a famous body of work on how serving as President ages you in office, and I’ve got some examples of that here in the note.

My strong sense of the Trump White House is that The Donald will look exactly the same when he leaves as when he entered. It’s the people working for him that age in dog years.

The Zeitgeist – 5.14.2019

By Ben Hunt

I’m old enough to remember the Asian financial crisis of 1997, and what happened to the Vietnams of the world the last time we had a shock currency devaluation.

I’m old enough to remember Q4 2015, and what happened to the Vietnams of the world the last time China started threatening a currency devaluation.

It was Barzini all along.

Office Hours – 5.14.2019

By Rusty Guinn

Ben and Rusty discuss games of chicken and multi-level games, and where we think the previously complacent trade and tariffs narrative has gone in early May.

The Zeitgeist – 5.13.2019

By Ben Hunt

Cheer up, farmers! Sure, you f’d up by trusting our current frat house leadership, but I’m sure that the crack team at USDA has a great plan in the works to buy up all your soybeans and corn and give it away to the poors.

Will that work?

Hey, it’s gotta work better than the truth.

The Weekend Zeitgeist – 5.11.2019

By Rusty Guinn

It’s the Weekend Zeitgeist, where we leave the world of finance for a day, in which high costs of credit and criminal justice remain top-of-mind concerns, Bulgaria stems the tide of its brain-drain, Reuters publishes straight opinions as news, Stephen Moore goes on Glassdoor, and we all succumb to the collective solipsism of nostalgic reverie.

The Zeitgeist – 5.10.2019

By Rusty Guinn

It’s the Friday Zeitgeist! In which we explore new ecological niches, dust off our not-so-dusty trade war battle plans, announce the latest winner of “Who’s Going to Blame Risk Parity First”, and talk fairness and Fair Isaac.

What Country Friends Is This?

By Rusty Guinn

Hyper-awareness of narrative, memes and cartoons can become paralyzing. Once we see them, we see them everywhere. But much of that paralysis comes because the demands of Clear Eyes are less than the demands of Full Hearts. And it’s the latter – identity – that truly matters.

The Zeitgeist – 5.9.2019

By Ben Hunt

Process stories (what’s happening behind the scenes at the campaign / the White House / the locker room / the negotiations) are the original Fiat News. They are designed to make you angry and further the aims of whoever sourced the “news”.

Who benefits from making you angry at China and their “reneging” on a deal that never existed in the first place?

Oceania has always been at war with Eastasia. Or was it Eurasia? I don’t seem to remember so well these days.

The Zeitgeist – 5.8.2019

By Rusty Guinn

It’s the Wednesday Zeitgeist, in which we get the updated odds on the China Trade War, the updated ways to play the odds on the China Trade War, two quasi-sovereign oil & gas operators’ investments in blockchain-as-a-service, financialization again, and a reminder that what is dead may never die.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.