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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 15 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.09.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



In Praise of Bitcoin

By Ben Hunt | 62 Comments

What made Bitcoin special is nearly lost, and what remains is a false and constructed Narrative that exists in service to Wall Street and Washington rather than in resistance.

The Bitcoin narrative must be renewed. And that will change everything.

Recent Notes

Election Index: Beyond the Debates – 6.30.2019

By Rusty Guinn

The first debates have come and gone, and winners and losers identified. Yet in narrative world, we see a slightly different story. We learn about it in the June 30th edition of Epsilon Theory’s Election Index.

The Upside Down

By Ben Hunt

Everything is topsy-turvy in the Upside Down of Stranger Things. That’s the Big Baddie in the picture above, known as the Mind Flayer.

Financial media is a Mind Flayer, too, especially when it comes to coverage of crypto and tech companies.

Office Hours – 7.9.2019

By Rusty Guinn

It’s the July 9th Office Hours, where we dive into all things Libra, Facebook and get an update on market narratives.

Raking it in

By Rusty Guinn

A few months ago, we noted how important it had become for public figures and corporations to control their own Cartoon, lest someone control it for them. Well, now that advice has itself become the narrative. Don’t say you weren’t warned.

The Spanish Prisoner

By Ben Hunt

Mark Zuckerberg is not The Spanish Prisoner. He’s the guy running the con.

Libra, the cryptocoin promoted by Facebook, is a classic Spanish Prisoner con. This is how the State and the Oligarchy co-opt crypto. Not with the heel of a jackboot. But with the glamour of convenience and narrative.

ET Pack Gathering #1 – Northeast US

By Rusty Guinn

It’s the Pack Gathering, a small conclave of like-minded people interested in talking ideas and enjoying good, genuine company.

The first event will take place in our headquarters town of Fairfield, Connecticut. New England and Mid-Atlantic, this is your event.

Here We Go Again

By Ben Hunt

“You just recently hours ago met with the Chinese president, Xi Jinping,” Carlson said. “Are you closer, do you think after that meeting, to a trade deal?”

“I think so,” Trump replied. “We had a very good meeting. He wants to make a deal. I want to make a deal. Very big deal, probably, I guess you’d say the largest deal ever made of any kind, not only trade.”

He just can’t help himself. And neither can we.

Life in the Gyre

By Rusty Guinn

I was mad, and I was going to write an article about what had made me mad.

Except I was wrong. And the truth about what is happening in media should be much more concerning. It is seductive in ways that will make it difficult to resist for anyone who hasn’t decided to pay attention to those who would tell us what the crowd thinks the crowd thinks.

The Solution To The Fintech IPO Shortage

By Rusty Guinn

There’s a narrative that exists in Fintech that isn’t really present in most other early stage technology businesses. It defines why they’re different, who succeeds and who fails at getting to a liquidity event and a long-term growth trajectory.

ET Election Index: The First Debate, Part 2

By Rusty Guinn

In which we call the Prime Minister of New Zealand, see emerging narratives about identity everywhere, leave issues and policies behind, and are told that the torch is being passed from old, heterosexual white men.

Narrative Means Never Having to Say You’re Sorry

By Rusty Guinn

Missionary activity isn’t always intended to mislead. But when it is, it is almost always aided by another sociopathic tendency – the complete unwillingness to admit error. What’s worse – we are practically designed to empower it.

ET Election Index: The First Debate

By Rusty Guinn

We discuss the narratives emerging in media from the first debate, from eye rolls to Spanish lessons, and from an economy that “doesn’t work for everyone” to language of equality and human rights.

Pirate Bay

By Ben Hunt

This is a flat-out damning article about Amazon, relating example after example of how the company screws over legitimate authors on their industry-dominating online bookstore by allowing (if not encouraging) counterfeit publications.

So why does it seem like I am being told how to FEEL about Amazon in this article? Why am I reading this NOW?

We Didn’t Say it WASN’T a Press Release

By Rusty Guinn

It isn’t just that cannabis always seems to make the top of the Zeitgeist. It’s why – and sometimes the answer is, “Because people are paying for it to be at the top.”

The ANDs of Asylum

By Rusty Guinn

In the midst of a complicated issue, an article from a small regional outlet manages to remind us of the power of AND in storytelling and connecting the understanding of those across the Widening Gyre.

Zeitgeist Narrative Map – Week of June 16 in Review

By Rusty Guinn

This is our graph of the narrative structure of the last full week in financial markets news.

The Half-Happy Horror

By Rusty Guinn

The Half-Happy Horror is the realization that pursuit of multiple objectives can end up with a baby split in two.

At best we give lip service to secondary or tertiary goals, all as part of some cartoon we’ve constructed about our “process”.

Yes, optimization is a scourge, and it hits every aspect of modern life. It hits the professional investor hardest of all.

A Modern Vocational Curriculum

By Rusty Guinn

So if you COULD prepare most Americans for their jobs and lives in less than a year, how WOULD you? Well, we took a shot at answering just that, and I’m sure you’ll all agree completely and wholeheartedly with our conclusions.

That Time I Bought Blockbuster Debt

By Ben Hunt

Management is not lying to you. It’s probably a really good turn-around plan. It could probably work out fine … IF they are given enough time. But they won’t be. Particularly when it’s the second turn-around plan.

Secularly declining companies ALWAYS run out of time.

It was one of the most expensive lessons of my investing career. And worth every penny.

In the Trenches: Cake

By Peter Cecchini

The recent rally in U.S. equities is largely a result of market participants believing they can have their rate-cut cake and eat it, too.

ET contributor Pete Cecchini doesn’t think the Fed will cut rates proactively. Will they cut? Sure. But only if the real-world economic data deteriorates further. Which it probably will.

But don’t eat that cake just yet.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.