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The Four Horsemen of the Great Ravine, Part 1

By Ben Hunt | 16 Comments

Every so often, things fall apart.

In the words of those who lived it, here are the vibes and the semantic signatures of the twentieth century’s most devastating social collapses.

From the meaning in their words, wisdom for our future emerges.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.23.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.16.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.09.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



In Praise of Bitcoin

By Ben Hunt | 62 Comments

What made Bitcoin special is nearly lost, and what remains is a false and constructed Narrative that exists in service to Wall Street and Washington rather than in resistance.

The Bitcoin narrative must be renewed. And that will change everything.

Recent Notes

Was That Wrong?

By Ben Hunt

If Carl Icahn calls up the CEO of GM and asks her how the UAW talks are going, it is illegal for Mary Barra to tell him anything that she does not also tell everyone else.

If Carl Icahn calls up the President of the United States and asks him how the China talks are going, it is perfectly legal for Donald Trump to tell him whatever he likes without obligation to tell anyone else.

The Long Now, Pt. 3 – Wink

By Ben Hunt

I believe that we are on the cusp of the Long Now becoming irreversible. Or at least irreversible without a cataclysmic Fall.

Why? Because they have mastered the art of stealing our tells. At scale.

Here’s how we start to confound the stolen tells. At scale.

To My Fellow Billionaires …

By Ben Hunt

Marc Benioff, the billionaire CEO of Salesforce.com, says we need a New Capitalism … a kinder and gentler capitalism to rectify our modern culture of greed and massive wealth inequality.

Ray Dalio, the billionaire CIO of Bridgewater, says the same thing.

I think they’re both right.

I also think they should STFU.

ET Election Index (Candidates) – October 15, 2019

By Rusty Guinn

The 2020 Election Narrative is Identity. Through July, Bernie Sanders owned that narrative. That has changed. The on-narrative candidate is now Elizabeth Warren.

The Common Knowledge of Inflation

By Ben Hunt

“Until an hour before the Devil fell, God thought him beautiful in Heaven.”

That’s my fave Arthur Miller quote, from The Crucible.

Our Devil is inflation, and today we think him beautiful in Heaven. You’re not ready for the Fall.

In Chinese, the Emphasis is on the Second Syllable

By Ben Hunt

Every US company with Chinese consumer-facing products is going to be forced to make a choice. Do you want to preserve your authenticity and your brand, or do you want to preserve your earnings guidance and share price?

Choose one. You can’t have both.

No one will believe me when I say this, but it’s the truth: this is bigger than tariffs.

Imagine That.

By Ben Hunt

They keep us sick, you know.

They keep us hooked on this framing of something-something Republicans vs. Democrats.

The cure? Take back your distance.

You’ll find your local library to be the perfect place to start.

Fear Factor

By Ben Hunt

Yeah, yeah … I know that the Deep State is a powerful adversary. Or at least that’s what my MAGA buddies on twitter keep shouting at me.

But I’ll take the Deep State as an enemy any day compared to Steve Schwarzman and the rest of the Private Equity Tong looking to keep their carried interest tax treatment.

I bet Elizabeth Warren feels the same way.

When the Product is Free, You’re the Product

By Ben Hunt

This isn’t a note about Facebook. It’s a note about online brokerage fees. And it’s a note about Facebook.

As a consumer … don’t cry for Argentina, and don’t cry for the online brokerages who are taking their commission fees down to zero. As an investor in or an employee of ANY financial services company, on the other hand … maybe it’s time for a good cry and a hard look at your future prospects.

“Yay, free!”

The Emerging Market Zeitgeist is Broken

By Ben Hunt

Yes, Deadwood is the greatest HBO series ever. Don’t @ me. I’m not having it. David Milch is MY President.

And while Al Swearengen is the greatest character of that greatest show, the fact is that it’s another character – George Hearst – who drives the narrative arc for the entire series (and movie).

You see, Deadwood is a show about property rights.

So is the Argentina – IMF show.

The Right Price of Money

By Ben Hunt

Overnight repo is where the interest rates that central banks SET meet the interest rates that real economic actors USE.

So what happens when the setting of interest rates becomes a disembodied symbol of governmental will rather than a clearing price of money in the real world? This.

It’s a new common knowledge about central banks, and it changes EVERYTHING.

On The Great Jihad And Other Possible Futures

By Demonetized

ET contributor Demonetized channels his inner Paul Atreides to look at possible market futures – The Great Jihad, The Great Reset, and The Zombiefication of Everything.

Because at its core, “Dune” is all about narrative.

Politics Trump Economics Redux

By Rusty Guinn

It’s the most internally consistent Zeitgeist we have seen in 2019. And it just happens to be consistent with everything we’re reading in political / electoral news.

As Good Once As It Ever Was

By Rusty Guinn

What happens when profitless-growth-forever narratives start breaking?

We need a new drug.

Death in Slow Motion

By Rusty Guinn

The asset management industry has been dying a slow death for decades, but never seems to, you know, die.

Why?

Mailbag

By Ben Hunt

As Bill Simmons used to say, “yep, these are my readers.” He meant it as a joke after a silly email, and that’s how I’ve used it in the past, too. But no silly or funny emails today. Just Clear Eyes and Full Hearts. Because … you know … can’t lose.

Yes, these are OUR readers, and this is OUR Pack, and this is OUR platform for thought and action in service to that Pack.

Watch from a distance if you like. But when you’re ready … join us.

Narrative is not a Disease. Narrative is Us.

By Ben Hunt

Robert Shiller’s new book, “Narrative Economics”, will be out soon, and the publicity effort is kicking into gear. I am SO HAPPY that the rigorous study of narratives is finally being taken seriously, and grateful to Shiller for making that happen.

I am also SO DEPRESSED about how Shiller’s central metaphor, that narrative = infectious disease, will be used against us. Because the “cure” is the Nudge.

Sparks, Arcs and Trademarks

By Rusty Guinn

I’m not sure if electric buses are really a national security risk. Even if they are, I’m not sure characterizing them that way is really an escalation of the trade war into existential rhetoric land.

But it’s worth watching.

Rust and Blight

By Rusty Guinn

In an orchard, it isn’t always easy to tell the difference between rust and blight. The same goes for our cultural institutions.

Some should be pruned.

Some should be ripped up root and stem.

It’s not always easy to know which. But if we want our sons and daughters to sit in the shade of our trees, we must learn.

The Long Now, Pt. 2 – Make, Protect, Teach

By Ben Hunt

It’s time to start a fire. To burn, yes, but also to illuminate.

My advice? Abandon the political party as your vehicle for political participation.

My alternative? Find your Pack.

My platform? Make – Protect – Teach.

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Why Am I Reading This Now? 01.06.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.



Why Am I Reading This Now? 12.30.24

Recent major media stories that feel to us like they’re part of a larger narrativ‌e campaign.