Every Narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.
Our goal? Giving citizens the ability to know when they’re being told how to think.
ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Every virus needs carriers to spread. Even a narrative virus.
We can learn a lot from what they have in common.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
This is a story about a virus and the gain-of-function research that produced it.
It’s not what you think.
There is a constructed ebullience in the US economy right now, by which I mean that the usual narrative wall of worry that Wall Street uses to grind higher has totally vanished.
And that ALWAYS ends in tears.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
A synthetic basketball lasted only one year (2007-2008) in the NBA.
But Synthetic Basketball? Oh, that’s here to stay.