Well, I’m Not AI (As A Strategy): WInAaaS!
We think it’s a human art vs. AI art problem, just like when my music friends and I thought it was an alternative vs. mainstream problem. The simple…
Author: Matt Zeigler
Being Human At An AI Conference: Epsilon Connect 2024 Notes
Matt Zeigler went to Epsilon Connect 2024: Being Human in the Age of AI.
It took him a while, but he figured out what it's all about.
How To Win At Story: Conan’s Hot Ones Masterclass
Please, let’s have a laugh at Conan on Hot Ones, but let’s also think this out together:
How do you win at story?
I’ve got 10 rules to try a…
Death and Rebirth: In Precious Metals, Crypto, and the 6th Grade
"Nice yellow pants, freak."
Nobody is immune to getting slapped with a label, especially when you're a new kid in middle school. The trick is not sel…
The Rick Rubin Of Advice: How To Have A Creative Second Act
The weirdest question I was ever asked, maybe in my entire life, was, “Can you make this sound more yellow?” The weirdest answer I’ve ever given…
Why You Need A Personal Archive And How To Start One
A personal archive is a means for staying connected with the world and ourselves at the same time. It's a simple yet life-changing way of seeing the …
The Time I Got A High School Paper Extension In A Bar: The Fourth Turning (But Not In The Way You Think)
Wanna guess what book both Steve Bannon and Al Gore handed out to members of Congress?
ET contributor Matt Zeigler knows it was "The Fourth Turning",…
Root, Root, Root For Our Home Team
"I can't find Dad."
In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of thei…
When The Best Conference Speaker Is Your Uber Driver (Epsilon Connect 2023 Notes)
The best speaker at Epsilon Connect 2023 was my Uber driver.
Buckle up, honeys.